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TOURISM ECONOMIC IMPACT |
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Prior to starting, it is necessary to know a few terms |
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A "gated" event |
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...one that takes place in a confined area with "gates" or other "controlled" points of entry/exit. Estimating total attendance is comparatively straightforward at a gated event because event organizers can count tickets or entrants as they pass through controlled entry points. |
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An "ungated" or open access event |
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...one that takes place in whole or in part in an open area where access is not controlled. From a measurement perspective, this type of event poses challenges because research tools are required to estimate total attendance without the benefit of "head counts" as attendees enter or exit the site. |
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| The current project provides separate guidelines for gated and ungated events | |
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| Click Here to Proceed | |
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