REFERENCES

1) You can have more information about writing a mission statement at Center for Business Planning
 
2) Modified from the SMART objectives
 
3) You can also have more detailed information on how to create your mission statement at The How-To-Network
 
4) Adopted from KnowThis.Com
 
5) Adopted from Tourism Marketing Manual 
 
6) Kotler, P., & Armstrong, G. (1998). Principles of marketing.  Upper Saddle River, NJ: Prentice Hall.
 
7) Quoted from the Publishing Toolbox
 
8) Modified from the definition at Home-based Business Manual
 
9) Modified from Solutions for Growing Businesses Entrepreneur.com
 
10) You can glean more detailed information from Mind Tools
11) Quoted from Wrangell-St. Elias National Park
 

SAMPLE MARKETING PLANS are available at MPLANS

 
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