Welcome

Section 1

Introduction
Tourism Facts
Tourism in Texas
Defining Tourism

Section 2

Tourism Functions and Concepts
Understanding & Identifying Target Markets
Motivations for Travel and Vacations
The Tourism System

Section 3

Is Your Community Ready for Tourism?
Forming a Committee
Holding the Initial meeting
Setting a Vision for the Community

Section 4

Developing Tourism Initiatives
The Tourism Planning Process

Step 1

Community Assessment
Attraction Assessment
Commercial Services
Public Facilities and Services Assessment
Assessing Resident Attitudes
Assessing Business Attitudes

Step 2

Determining your Target Markets
Ranking Market Segments

Step 3

Tourism Goals and Strategies
Long Term Opportunities for Tourism

Step 4

Establish Action Steps

Step 5

Implementing the Tourism Plan

Section 5

Thoughts on Tourism and Sources of Assistance
Regional Cooperation
Tourism Networking
Community Networking
Final Word