Tourism, one of Texas' largest industries, has the ability to breathe new economic life into many communities.  As changing economic conditions have raised concerns in traditional industries, state and local leaders are using tourism as a vehicle for economic change.  Citizens of many Texas communities, rural and urban alike are considering tourism as a way to revitalize, stabilize, and diversify their economies.  They recognize that successful tourism development in other communities has generated new income, jobs, and tax revenues.  

This website has been developed for community leaders to consider and initiate tourism development in their communities. This site outlines a step-by- step process for organizing, inventorying and evaluating tourism assets, identifying community goals, and developing strategies for tourism development.