CHAPTER II. SITUATION ANALYSIS

 

4.      Future Markets
 
In addition to assessing existing visitors (markets), it may be useful to estimate potential markets for the long-term viability of your park.  You can identify a future market through a close review of visitor trends and what you listed as desired demographics and psychographics of your markets. 

Below, try to think of the desired characteristics for potential long-term markets (i.e., what are the characteristics of the market you believe is most suited for your park).  This section should be redundant with the items you described as “desired” in sections 1 and 2 above.
 

Socio-demographic and behavioral features

Demographics of visitors (e.g., age, gender, race, income, education)

Group size

Group characteristics

Activities

Length of stay

Time of visit

Means of travel within/outside the park

Distance traveled to come to the park

Purpose of trip

Others
 
  Please click here to complete worksheet 8
 
Previous page Table of contents

Home

 References

Next page