CHAPTER II. SITUATION ANALYSIS

 

 3.      Visitor Trends

 

It is also important for park managers to identify any notable changes in visitor socio-demographic and behavioral characteristics over time because drastic changes in visitor trends can directly affect the viability of existing marketing and management strategies. 

 

There are several features that may need to be examined.

 

 

 

Socio-demographic and behavioral features

Demographics of visitors

(e.g., age, gender, race, income, education)

Group size

Group characteristics

Activities

Length of stay

Time of visit

Means of travel within/outside the park

Distance traveled to come to the park

Purpose of trip

Others
 
  Please click here to complete worksheet 7
 
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