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CHAPTER III. MARKETING STRATEGY |
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| A. Marketing Vision Statement | |||||||||
| A marketing vision statement is a single sentence used to guide your image of successful marketing. The vision statement should be concise and far-sighted3. In developing the marketing vision statement, please consider: |
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| · Park History: How the park started and major events related to the park, and its attractions, visitors, etc. | |||||||||
| · Resources and Competencies: Consider what the park currently possesses by answering the following: | |||||||||
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Please
click here to complete worksheet 14 |
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