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CHAPTER I.
INTRODUCTION
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2.
Description of current visitors |
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| To be successful,
it is recommended that you establish a profile of the visitors who come
to your park. That is, you need to understand who the visitors to your
park are and what they are like to assist in making informed decisions
from your marketing plan. For example, people have different recreation
interests because of differences in age, family status, income level,
etc. If you have visitor data collected via survey, try to use the data
to create a visitor profile of your park. If you do not have such data,
plan to collect some soon. If you do not have available data nor enough
resources to conduct a visitor survey in the near future, then discuss
with other staff members in the park to make an informed guess on the
visitor characteristics of your park. |
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| The most fundamental characteristics that
should be reported in this section include: |
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Who are
they? (Socio-demographics) |
- Age, gender,
race/ethnic origin, educational level, income, family status
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Who are
they? (Trip-characteristics) |
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Who are
they? (Psychological characteristics) |
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 Please click here to complete worksheet 2 |
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