CHAPTER II

CHAPTER II. SITUATION ANALYSIS

D. Partner Analysis

1. Identification of Potential Partners

Once you finish assessing the conditions of your park, you should also evaluate potential partners for your park.

Partnerships have increasingly become an important element in the effective operation of parks because close cooperation with other organizations in different sectors can help deter weaknesses, reduce threats, reinforce strengths, and increase opportunities.

Besides existing partners (see section I. A. 3. on page 2) it is important to identify potential partners that can build a mutually beneficial relationship with your park. For each potential partner, consider the following:

Contact information of potential partner

Description of potential partnership

What you could gain by partnering

What they could gain by partnering

$\\WWW\WWW\MarketingPlan\Worksheet 6.doc$ Please click here to complete worksheet 11

1. S.W.O.T. Analysis of Each Partner and Potential Partner

Similar to the procedure performed for your park, you can strategically evaluate your partners and potential partners using S.W.O.T analysis.

Strengths	Weaknesses
§ What are their advantages, particularly in comparison to your park? § What do they do well?	§ How could your partnership be improved? § What do they not do that you would like them to do?
Opportunities	Threats
§ What are the opportunities facing them specifically? § What are the trends that they can take advantage of? § What technology-related opportunities do they currently have?	§ What obstacles do they face? § How successful are the competitors? § What technology-related threats do they have? § Do they have resource problems that will hold them back?

$\\WWW\WWW\MarketingPlan\Worksheet 6.doc$ Please click here to complete worksheet 12